Shopify's App Store Is Good and Bad, Says 'Unofficial' Expert
While the headline over covers one point, Kurt Elster shares a lot more advice for Shopify stores in the interview by Practical Ecommerce (and there's a transcript which has some solid advice for stores too).
Simple yet powerful SEO tips for your Shopify store - A Shopify Meetup Recap
Kai Davis, A good and trusted friend of mine gave a presentation on Shopify SEO. The recording is now available for anyone to watch.
Kai is the consultant who has co-created Shopify SEO: Simplified and helped me write my Shopify SEO guide. He knows his stuff.
Spot odd purchasing behavior
Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.
My articles this week
A/B tests are a great safety net when you can use them
Start planning for the 2020 holidays
Why both short and long-term ranges are useful for tracking your Repeat Purchase Rate
Squawk, squawk, squawk marketing