Cross-selling and upselling: Tips for increasing your average order value
Cross and upselling are two great methods to increase your Average Order Value. Alex Birch wrote up a few ways you can use them in different parts of your store and in your marketing.
Spot odd purchasing behavior
Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.
My articles this week
First Product Analysis: find which products create better customers
Deciding on which strategy to use when the economy shifts
SEO for Shopify and ecommerce VS non-ecommerce SEO