Shopify's Future of Commerce 2021
Shopify started a new annual survey this year and they have now released the results.
The analysis is spread across three pages: a summary page, a landing page, and the report itself (PDF). There's a lot of useful insights in there so make sure to read it while planning next years strategy.
Three Ways To Acquire A Customer
Kevin Hillstrom writes about the how there are only three ways to acquire a customer. It's an interesting way of looking at the vast ocean of marketing and can explain why some stores struggle to get and retain customers.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
How a single bad customer service experience can lose a repeat customer
How many customers do you need to start segmenting your marketing
40% of orders from mobile, when was the last time you checked your Shopify store?
Using the Cohort Revenue report to see how your customers are buying over-time