Shopify Dispatch Issue #274 – 2021 strategies, new VAT setting in Shopify

7 resolutions for eCommerce businesses in 2021

Jilt has 7 big-picture strategies for stores to consider next year. Each one could be a multi-month project but you’d only need one to succeed for the year to be a success.

I like to split things up into 3-month quarters so you’d have one big change planned for Q1, etc.

Merchants can now configure country specific tax inclusive pricing

Shopify and VAT has always been a headache, especially when you add in Google and advertising.

As of a few days ago, Shopify’s added a new setting that lets you say if your product prices are inclusive of taxes.

Now is probably not the time to test it but post-holiday rush, this could simplify your VAT setup and fix one of the common problems I hear about with Google Merchant Center.

Analyze your customer’s behaviors before they defect

Your customers aren’t yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Would you like some chai with your sugar?

Riding the peak of 2020 into 2021

The gift (card) that keeps on giving

Get 1 out of 3 customers to buy again

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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