Easy win for the holidays
Ilana Davis writes about how there's still time for one last campaign to close out the year. Given 2020 and the self-care focus, this could be a significant campaign that takes very little effort and time to run.
Upset Customers? Here's How to Stop Customer Complaints Before They Happen
The returns season is starting soon so the article Alexa Collins wrote about how to accept and fix customer complaints is something to consider.
Also if you can, measure and group your customer complaints so you'll have the data available to make improvements (and reduce complaints next year).
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Sometimes the simple solution is good enough
The Shopify theme upgrade conundrum
Merry Christmas and one more holiday wrapped up
‘Twas the night before Christmas
Eric Davis