Shopify Dispatch Issue #276 – Holiday retail/ecommerce results, apps for social commerce

5 Retail Insights from a Covid Christmas

Armando Roggio collected various 2020 holiday metrics to show how the season performed. Basically it was a major move towards ecommerce as most people predicted but even retail had a few surprises.

It will be interesting to see how 2021 shapes up and we see if this trend solidifies or there’s a shift back to retail.

Leveraging Shopify Apps for Best Practices in Social Commerce – A Shopify Meetup

Ilana Davis is hosting a virtual Shopify meetup with Deb Mecca next week on January 12th to talk about using Shopify apps in social commerce.

Analyze your customer’s behaviors before they defect

Your customers aren’t yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

What a heavy rain can teach you about your Shopify store

Three areas to review when analyzing how 2020 treated your Shopify store

Time to unwrap your year end Shopify store data

How does your gut feel about your 2020 Shopify store performance?

Time to tidy up

Eric Davis

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