Kevin Hillstrom describes five stages that customers could go through over their lifetimes. It's interesting that he also sees clients ignoring the first two stages, which weaken the later stages' performance.
7 Customer Retention Strategies for 2021
In a similar article, Armando Roggio writes about several strategies and tools that can be used to find and retain customers.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Find out which customers are annual gift-givers to improve your marketing messages to them
New old normals
Using product education to attract new and retain repeat customers
Finding your consistent big spenders in Shopify