Shopify Dispatch Issue #278 - 2020 holiday sales wrap-up, SMS marketing

2020 Holiday Sales Wrap-up

Marcia Kaplan shares their 2020 holiday wrap-up, pulling in results from a variety of reports. Overall online sales grew like crazy, more than I would expect in a slow economy.

The downside is a high return rate forecasted with UPS forecasting that 1/3rd of all purchases will be sent back. Returnless refunds might end up being more cost-effective, though they'll still hurt profits.

Retail SMS Marketing: Benefits, Best Practices, & Examples of Customer Texting Done Well

Alexis Damen writes about how to use SMS for marketing your store. Make sure to read up on the rules and regulations and don't assume you can just start texting anyone. Like email, there are fines and legal liability if you break them.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Dig your holes before the trees arrive

Find out which marketing campaigns are your keepers

A simple rule of thumb for repeat customers

Too busy for customer retention

Eric Davis

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