Shopify Dispatch Issue #279 - Google Shopping Ads, Unconventional approaches

The Retail Store Owner's 11-Step Guide to Launching Google Shopping Ads

Kirk Williams writes about how to get started with Google Shopping Ads. Google Shopping and all of the components are complex and difficult to understand so take your time getting it setup and give it a few months before you need it.

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Kevin Hillstrom writes about taking the unconventional approach when you have data to back it up.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Use samples to get a repeat customer to buy again

Throwing out the baby with the bath water

Communities can be a sharp knife, both useful and dangerous

The importance of sending emails at the right time

Eric Davis

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