Shopify Dispatch Issue #29 - Facebook Messenger, Advanced content marketing

Shopify Introduces a Better Way to Communicate With Your Customers Using Facebook Messenger

Shopify has just released a new channel which allows your customers to get Shopify notifications through Facebook Messenger. While I don't see this replacing email, it will be valuable to have another method of reaching customers and allowing them to reply back.

The Advanced Guide to Content Marketing For Ecommerce

William Harris has compiled a large guide to content marketing for ecommerce stores including common terms, best practices, resources, and more. There's plenty here to build or refine your own content marketing campaigns.

Absolute Minimum Email Marketing for Shopify Stores - Little Stream Software SPONSOR

Sales and marketing are the primary drivers of a business's growth. They get the word out there to potential customers, nurture those customers, sell the products and services to them, and over-time turn those customers into fans.

In this guide I'll show you the absolute minimal amount of email marketing you need for your Shopify store.

Quick Links

How Ecommerce Businesses Benefit from HTML5 (oracle.com)

4 Things Add-to-cart Rates Tell an Ecommerce Business (practicalecommerce.com)

Getting Started With Conversion Rate Optimization (shopify.com)

An In-Depth Look Into Designing a Shopify Theme (shopify.com)

6 Types of Facebook Ads that Will Win Customers and Keep Them Coming Back (shopify.com)

Killer Content Marketing Ideas for Online Retailers (kevy.com)

How to Perform a Google Analytics Audit for Your Ecommerce Site (shopify.com)

When Ecommerce Meets Video Chat: A Love Story in the Making (veeqo.com)

How to Grow, Manage Customer Reviews (practicalecommerce.com)

How to Test and Change Facebook Ads, to Drive Performance (practicalecommerce.com)

How to Stop Customer Complaints Before They Happen (Plus 3 Free Templates) (shopify.com)

How to Take a Design From Concept to Production (shopify.com)

The Unofficial Shopify Podcast: Outsource Your Back Office: Dan Arriola on Logistics & Fulfillment (unofficialshopifypodcast.com)

Shopify Masters Podcast: The Hidden Costs of Fulfillment After Candylab Toys Raised $118K on Kickstarter (shopify.com)

eCommerceFuel Podcast: My Son's a Digital Nomad: What Parents Think of Their eCommerce Kids (ecommercefuel.com)

Nerd Marketing Podcast 14: How Michael Jackness Grew ColorIt.com to 7-Figures Off Niche Selection, Contesting and Facebook Marketing (nerdmarketing.com)

Thanks, I'll see you next week

Eric Davis

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