Shopify Dispatch Issue #28 - April 6th, 2016

How to Use Niche Marketing to Grow Your Business

When you focus and cater to a specific niche of customers, you'll make a much larger impact than a more generic message.

Marketing Your Shopify App: The App Listing Page

For Shopify app developers with public apps in the App Store, attracting new customers is one of the most important jobs they have. With this new series from Shopify, a set of best is defined for marketing your app.

How To Use Software To Improve Your Shopify Store’s Marketing SPONSOR

Businesses are always looking for ways to find more and better customers. To do this they turn to marketing but with the number of marketing messages out there now, it’s become crowded.

One way to improve your marketing is to use software to streamline and automate the process.

In this guide, I explain how software can improve your marketing and give examples of how software can be applied to lead generation.

Quick Links

Use the Shopify Buy Button to Sell on External Sites (shopstorm.com)

Build Fixed, Responsive Navigation with Bootstrap (practicalecommerce.com)

How to increase sales with multichannel selling (veeqo.com)

How to Write a Design Brief to Keep Your Projects On Track (shopifypartnerblog.myshopify.com)

SEO: How to Combat Google's Ad Increase (practicalecommerce.com)

3 Strategies for Improving User Experience (shopifypartnerblog.myshopify.com)

Evy's Tree: case study on Shopify Scripts (discolabs.com)

4 Reasons Ecommerce Marketing Campaigns Fail (practicalecommerce.com)

The Unofficial Shopify Podcast: John McIntyre: Automating Email Campaigns To Win Customers (unofficialshopifypodcast.com)

eCommerceFuel Podcast: Successful Stories of Starting an eCommerce Business (ecommercefuel.com)

Nerd Marketing Podcast 13: How Josh Manley Grew IronFenceShop.com to $1 Million In One Year Using Adwords (nerdmarketing.com)

Thanks, I'll see you next week

Eric Davis

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Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.