Customer Development: The Super League
Kevin Hillstrom describes how some companies lose sight of their customers and then wonder why the customers aren't loyal anymore.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Important metrics to watch in your Shopify store
Watching over the right business metrics
How often does customer behavior change?
Use backups to protect against total failure