Shopify Dispatch Issue #291 – Turn off quickview, Paid ad alternatives

Quickview should be turned off on your store

Ilana Davis argues that quickview should be turned off in your Shopify store.

I would also doubt that most customers know what quickview means. It’s industry jargon that sounds like a good thing: “view this product fast” is a non-jargon synonym but how it actually works is “peak at a summary of this product”.

25 Alternatives to Running Paid Ads to Promote Your Business

Casandra Campbell writes about some alternatives to paid ads. Some will require more research (e.g. get press coverage) but this can serve as a jumping off point to get started.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Squeeze a bit more trust into your Shopify store

Deciding when a product isn’t worth selling anymore

Have you contacted your customers recently?

Watching for the unexpected

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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