Product Page Headlines Drive Conversions
Writing better copy can improve conversions more than changing button colors. Pamela Hazelton writes about how to improve the headlines on your product pages and shares a tool that can help grade your copy.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
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