The best email subject I've seen in a while
Ilana Davis shares an email subject line and offer that one client used to double their usual conversion rate.
The email content itself isn't as important as the idea that you can put together email offers without a ton of planning. You just need to know your customers and be willing to try something out.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Hide your newest products to increase your sales
Simple and honest loyalty offers can be effective
Send unsolicited samples to your best customers
Start more than what you need