Shopify Dispatch Issue #296 – Email marketing, Google Core Web Vitals

The Beginner’s Guide to Email Marketing for Retailers

Michael Keenan wrote up a guide to email marketing for Shopify stores. Though it’s aimed at retailers, much of the advice isn’t retailer specific and can be used by any Shopify store.

The 411 on Google’s Core Web Vitals

Google’s Core Web Vitals has been making the news and even Shopify’s bought into it with their own speed metrics. Ilana Davis breaks down what’s involved in Core Web Vitals and how it can impact your Shopify store.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

When to stop marketing to lukewarm customers

How marketing strategies mirror plant lifecycles

Analyzing my app’s “products” to find improvements

Do you know why you’re marketing?

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify