Shopify Dispatch Issue #295 - Shopify locations added for all, 2020 global ecommerce sales

Improve inventory tracking with locations

Shopify has now enabled locations for inventory tracking for all stores.

Charts: 2020 Global Ecommerce Sales

Anna Kayfitz shares summaries of the top global ecommerce sales by region and country for 2020. Data like this can be useful to see if it's worthwhile to expand your store into other countries and which countries make the most sense.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

How different discount strategies can change customer behavior

Variety is the spice of your store

How your customers automatically decay with RFM

The garlic from beyond the solar system

Eric Davis

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Next: Shopify Dispatch Issue #296 - Email marketing, Google Core Web Vitals
Previous: Shopify Dispatch Issue #294 - First-time buyer products, Minified CSS from Shopify
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.