From discovery to checkout: Shopify and Google deepen commerce collaboration
It was hard to get through the hype around what's actually changing but it sounds like Shopify's Shop Pay will be added to Google Shopping as a payment option later this year. This could be useful as it removes some buying friction from your customers, assuming Google is representing your products well-enough.
Automatically redirect customers between international domains
In another change, Shopify can now redirect customers based on their geolocation. This used to be a Shopify Plus only feature but it's now available to more stores (except Lite and Basic).
Just be careful with it as it's 1) illegal in the EU and 2) can wreck your SEO for non-US domains (Google shows up as visiting from the US).
Given that they used to caution against automatic redirects for the SEO harm, I'm hoping they worked out the bugs that were present in the Plus version.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
How your actions influence customer's behavior for years to come
Plan to lose the majority of your traffic and customers in the long-term
Watching Memorial Day weekend to monitor the recovery
What to check first if your Shopify store sales have dried up
Eric Davis