From discovery to checkout: Shopify and Google deepen commerce collaboration
It was hard to get through the hype around what’s actually changing but it sounds like Shopify’s Shop Pay will be added to Google Shopping as a payment option later this year. This could be useful as it removes some buying friction from your customers, assuming Google is representing your products well-enough.
Automatically redirect customers between international domains
In another change, Shopify can now redirect customers based on their geolocation. This used to be a Shopify Plus only feature but it’s now available to more stores (except Lite and Basic).
Just be careful with it as it’s 1) illegal in the EU and 2) can wreck your SEO for non-US domains (Google shows up as visiting from the US).
Given that they used to caution against automatic redirects for the SEO harm, I’m hoping they worked out the bugs that were present in the Plus version.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Would you like to learn how to improve your store, attract happy customers, and sell more products?
Learn how in the Shopify Dispatch.
Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.