When should I update my theme for Shopify's Online Store 2.0 update?
Ilana Davis wrote about why you should be cautious jumping into the Online Store 2.0 upgrade. The parts I've looked at also feel like they are a developer-preview and missing key documentation. There's already been at least one major incompatibility.
Maybe in a couple of months it will have been tested and stabilized but then you're running up against the winter holiday season. A time when you want stability above all else.
The Essentials of High-performing Emails
Carolyn Nye shares a checklist for ecommerce emails. Some of these are one-time improvements you can make to your standard layout and benefit for months.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Which customer segments should get your 80/20 attention
Are you throwing away buyers because of a missed setting?
Spend more on retaining your existing customers
Learning something new as a way to boost your Shopify store's ROI