Shopify Dispatch Issue #323 – Shopify Black Friday / Cyber Monday 2021 results

Early Black Friday / Cyber Monday results from Shopify

Shopify’s released two press releases about 2021’s early results from Black Friday and the Black Friday / Cyber Monday weekend. Highlights are that sales are up (though how much is due to Shopify’s own market growth?), cart sizes are up, and mobile buying continues to grow.

It will be interesting to hear how the non-Shopify stores performed. There’s usually a set of results that covers large retailers.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

We now return you to your regularly scheduled programming…

Innovation can be a waste

The cost of innovation

Eric Davis

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