Shopify Dispatch Issue #324 – 2021 Black Friday results, B2B ecommerce trends

Sales Report: 2021 Thanksgiving Day, Black Friday, Cyber Monday

With more data coming in from reporting sources, Marcia Kaplan highlights how the 2021 holiday season started.

The amount of early shopping was interesting and should cause you to consider starting your deals in early November next year.

The B2B Ecommerce Trends and Statistics to Follow in 2022

Michael Keenan writes about upcoming B2B trends in ecommerce. Some have been happening in past years (e.g. mobile-first, revenue optimization) but others are coming out from the past two years of change.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Unstick your stuck AOVs

Skewed up Average Order Values

How does your customer base evolve from month to month?

Don’t let customers bounce away from out-of-stock products

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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