Sales Report: 2021 Thanksgiving Day, Black Friday, Cyber Monday
With more data coming in from reporting sources, Marcia Kaplan highlights how the 2021 holiday season started.
The amount of early shopping was interesting and should cause you to consider starting your deals in early November next year.
The B2B Ecommerce Trends and Statistics to Follow in 2022
Michael Keenan writes about upcoming B2B trends in ecommerce. Some have been happening in past years (e.g. mobile-first, revenue optimization) but others are coming out from the past two years of change.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Unstick your stuck AOVs
Skewed up Average Order Values
How does your customer base evolve from month to month?
Don't let customers bounce away from out-of-stock products