SEO for Shopify Collections
Kai Davis (no relation) writes about how to improve your collection page SEO. The collection content (or more common, the lack of any content) is the biggest limitation I've seen with collection pages in most Shopify stores. Even a little bit of unique content can turn a collection page into something unique and ranked.
Competitive Pricing 101: Avoid Price Wars, Save Profit Margins
Elise Dopson writes about how to decide on a competitor pricing strategy. This is only the competitor-based strategies, there are others you can use too.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Big orders are a distraction from long-term Shopify store success
Missing shipping expectations causing customer defection
Tiny tip: use UTM codes for attribution