Developer preview: Shopify Markets
Shopify Markets, their tool for managing international markets, is now in developer preview. This is where apps are able to start working with the new features and reporting issues ahead of the full launch.
My hope is that this will unite a lot of international components at Shopify and fill in the gaps in their implementation. Currencies and domain handling have had some really rough edges in the past, especially when it comes to SEO support.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
What repeat customer metrics to compare at year-end
Show your gratitude to your best customers before the year ends
With shipping deadlines nearing, your 2021 is almost over
Observe, measure, and test your way to better results