Kevin Hillstrom recommends using rebuy rates as an indicator for what your marketing should be focused on. It's an interesting idea and could simplify how some stores approach customer loyalty.
Live Shopify Store Reviews
Ilana and Kai will be performing live Shopify store reviews mid-January. These can be a great way to find improvements you've missed in your own store.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Stay open for last minute B2B orders
Creating your pool of possibilities for next year
‘Twas the night before Christmas
Use last-minute gift cards to attract new and returning customers