Shopify Dispatch Issue #328 - Shopify theme updates, Creating email newsletters

Trade-offs of custom development vs updating Shopify themes

With the holiday season over and Shopify's new Online Store 2.0 out, lots of merchants are planning theme updates.

Ilana Davis breaks down the choices you have when it's time to update your Shopify theme or get a new one developed.

10 Steps to Create a Newsletter That Grows Your Business

Fadeke Adegbuyi outlines how to start building an email newsletter for your store.

Not all of the steps are required but the first couple (goals, strategy) are often forgotten about. That ends up making it hard to sustain the newsletter in the long-term.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Save and reuse your converting marketing materials

What stories are your metrics from last year telling you?

Happy New Year and goodbye 2021

Create a growth calendar to make next year more successful

Eric Davis

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