Choosing the Shopify theme that's right for my store
When it's time to replace your Shopify theme with a new one, Ilana Davis gives you questions you should ask about the new theme before buying. Buying a theme means you're partnering with the theme developer so it's not a decision to take lightly.
What is Safety Stock and How Much Do I Need For My Store?
Marijana Kay writes about using safety stock to prevent stockouts. This strategy has become more important as supply chains break and get delayed.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Start converting holiday customers into repeat customers
The costs of customer loyalty
Comparing sales channels for repeat customer acquisition
Using new customer acquisitions to find hidden busy seasons