Shopify Dispatch Issue #330 - Shopify's Future of Commerce, Email marketing best practices

Shopify Future of Commerce report

Shopify's released their Future of Commerce report along with some articles that highlight trends for small businesses, retail, and retail (again).

Given the amount of articles on this topic, I'd expect to see a lot of content from Shopify coming out from this report over the next few months.

20 Email Marketing Best Practices to Turn Campaigns Into Sales

Fadeke Adegbuyi collected a variety of email marketing best practices. They range from easy things everyone should do to more advanced options for well-running campaigns.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

The expensive call to inaction

Limiting stockout impacts on long-term customer behavior

A-then-B conversion optimization for smaller traffic Shopify stores

Conversion rate optimization dogma

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.