Shopify Future of Commerce report
Shopify's released their Future of Commerce report along with some articles that highlight trends for small businesses, retail, and retail (again).
Given the amount of articles on this topic, I'd expect to see a lot of content from Shopify coming out from this report over the next few months.
20 Email Marketing Best Practices to Turn Campaigns Into Sales
Fadeke Adegbuyi collected a variety of email marketing best practices. They range from easy things everyone should do to more advanced options for well-running campaigns.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
The expensive call to inaction
Limiting stockout impacts on long-term customer behavior
A-then-B conversion optimization for smaller traffic Shopify stores
Conversion rate optimization dogma