The Science of Free Samples: How Freebies Keep Customers Coming Back For More
Elise Dopson writes about how to use free samples in your Shopify store and their benefits. Geared towards in-person retail, there are a couple of ideas for online-only stores too.
Hiding products from search engines using metafields in Shopify
Shopify has quietly added a way to hide individual products from search engines. Ilana Davis explains how to hide a product from search engines using only Shopify's built-in features, no SEO app or code required.
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
Innovation can be a waste
Download a backup of your Shopify theme before the busy season starts
Manage holiday customers properly so they become repeat customers next year
Draft a letter about supply chain delays now, before you need it