Shopify Dispatch Issue #322 - Free samples, Hide products from search engines

The Science of Free Samples: How Freebies Keep Customers Coming Back For More

Elise Dopson writes about how to use free samples in your Shopify store and their benefits. Geared towards in-person retail, there are a couple of ideas for online-only stores too.

Hiding products from search engines using metafields in Shopify

Shopify has quietly added a way to hide individual products from search engines. Ilana Davis explains how to hide a product from search engines using only Shopify's built-in features, no SEO app or code required.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by their acquisition source.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

Innovation can be a waste

Download a backup of your Shopify theme before the busy season starts

Manage holiday customers properly so they become repeat customers next year

Draft a letter about supply chain delays now, before you need it

Eric Davis

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