Shopify's Black Friday / Cyber Monday shopping survey reveals 2021 season trends
Shopify shares details from their pre-Black Friday / Cyber Monday survey. Some parts are what you'd expect (e.g. more in-person shopping vs 2020) but some are interesting (e.g. shoppers started looking for deals in early October).
Why Customer Loyalty is Important for Your Retail Business (+ 8 Ways to Strengthen It)
Allie Decker writes about measuring and improving customer loyalty. The advice is targeted at retail stores but the majority of it applies to all Shopify stores.
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
2021 holiday app performance report for Repeat Customer Insights
Find early repeat purchases with the updated Customer Orders by Cohort report