What Ecommerce Consumers Really Want from Branded Content Marketing
Jessica Wynne Lockhart writes about how unique, branded content marketing is important and will become even more important in the coming years.
It talks a lot about how that drives organic traffic but unique content can be reused in numerous places once you start to produce it. Blogs, social networks, videos, podcasts, ebook, physical books, industry presentations, films... even paid traffic can benefit and use unique content.
Taken From The Nordstrom 2005 Playbook
Kevin Hillstrom shares a quick and easy tactic to segment early holiday shoppers. This is the sort of tactic that can work for any sized store and work year-after-year.
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
A checklist for building better campaigns
Is November or December a better promotion month for your store?
Forecasting how many new customers your store will attract in the upcoming months
Ending an optimization before it's fully grown