Attributes That Matter
Kevin Hillstrom writes about how some customer attributes matter when it comes to repeat purchases. His conclusion is important, some attributes and customers aren't worth focusing your limited marketing resources on.
Shopify Email New Templates and Sections
Shopify Email received an update with new BFCM templates and sections.
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
Taking Black Friday customers from a competitor
Convince customers to place early holiday orders
Only 9 weeks left in 2021 for marketing
Bank some email subject lines for later