There's Email, Again
Kevin Hillstrom writes about the purposes of email marketing and uses recent client data to support how customers sourced from email marketing out-perform other sources.
Given that Shopify's data show email marketing is the best converting sales channel overall and how all of the data supporting how it creates repeat customers, email should be a no-brainer channel for every ecommerce store.
Ask Nik: How Do I Optimize My Product Pages For High Conversions?
Nik Sharma shares their recommended product page optimizations. There are a few easy wins in here that many stores can benefit from in the lead-up to the holidays.
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by their acquisition source.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
There's only two ways to optimize your Shopify store
Tracking retention for different types of Shopify stores
Inconsistent emailing leads to subscribers ignoring your email