Shopify Flow for Businesses With Advanced Plans Is Here
Shopify Flow is now available to merchants on Shopify Advanced. Flow is Shopify's automation system (think Zapier or IFTTT) which will let you connect events and behaviors in your store.
If used carefully, it can be a powerful tool.
Announcing New Customer Segmentation and Marketing Automation Tools
A revamped customers list has also been released with a segmentation query builder. Though complex looking (SQL-like), it's much more powerful than the previous version. It also connects with Shopify's (Email) Marketing Automation to email the created customer segments.
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.
My articles this week
Breaking down customer acquisition sources for each cohort
Gift options for your top-spending customers
What you can do once you know your Average Orders per Customer
Surprise shipping costs customers