Shopify Dispatch Issue #338 – Shopify updated product bulk editor, Marketing costs

Revamped Products Bulk Editor

Shopify’s bulk editor is a hidden gem that many stores don’t take advantage of enough. Shopfy’s updated it to fix bugs and make it easier to modify even more data with it.

Ad Cost Companies

Kevin Hillstrom writes about how every dollar spent on marketing is a dollar of profit lost and why it’s important to make sure marketing expenses are worth the cost.

Promote products that create your best customers

When it’s time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn’t it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

My articles this week

How many times do your customers come back: the Average Orders per Customer metric

Loyalty programs are not required for loyal customers

Picking one and only one metric for customer analysis

An easy way to start with your store analysis is to look at last week

Eric Davis

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