How to Track Store Performance: A Retailer's Guide
Ana Cvetkovic writes about how to track and measure your retail store's performance. Some metrics can be applied to online-only stores too.
A new, faster way to create and sell products
Shopify's released an update to their mobile app that will make it easier to create products.
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.
My articles this week
Find out if your holiday customers stuck around
Common customer analysis circumstances Shopify stores run into
Reduce the decision-making friction around marketing
Take care of loyalty problems before they turn into weeds