Kevin Hillstrom writes about how ecommerce growth has reverted back to the long-term trend and some of the ongoing problems with paid customer acquisition.
Reverse Logistics: How to Process Returns Quickly, Easily, and Efficiently
Elise Dopson has created a guide for handling returns using well-thought out processes. Though targeted for larger stores, the concepts can be used by any size store when designing how returns should be handled.
Segment your customers automatically
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to 30 to over 125+ different segmenting models, you can pick how much power you want to harness.
My articles this week
The five core marketing metrics
Remembering how your customers behaved this month
Finding what percentage of your customers are loyal, defecting, or promising repeat customers
Stay on the lookout for bite-sized improvements for your Shopify store