Shopify Dispatch Issue #336 - Ecommerce growth trend, Returns management

Product Preference

Kevin Hillstrom writes about how ecommerce growth has reverted back to the long-term trend and some of the ongoing problems with paid customer acquisition.

Reverse Logistics: How to Process Returns Quickly, Easily, and Efficiently

Elise Dopson has created a guide for handling returns using well-thought out processes. Though targeted for larger stores, the concepts can be used by any size store when designing how returns should be handled.

Segment your customers automatically

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to 30 to over 125+ different segmenting models, you can pick how much power you want to harness.

My articles this week

The five core marketing metrics

Remembering how your customers behaved this month

Finding what percentage of your customers are loyal, defecting, or promising repeat customers

Stay on the lookout for bite-sized improvements for your Shopify store

Eric Davis

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