2021 Was Shopify’s Biggest Year Ever. 2022: Let’s Go!
Shopify’s written up their highlights of 2021. Lots of typical PR-spin but the final section about 2022 is useful to give you ideas of where they are devoting their upcoming efforts (e.g. sales channels, global selling, fulfillment network).
How Do You Pick the Best Theme For Your Online Store?
With Online Store 2.0 out, a lot of stores are deciding to move to a new theme instead of trying to upgrade their current theme.
Dayna Winter and Shopify has created a theme quiz to help you narrow down the choices. From the data I found, it looks like the quiz has 11 different possible themes that it’ll recommend.
Learn which products build the best customers
Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at the long-term purchasing behavior of your customers.
My articles this week
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.