Optimize your inventory management with these new features
Shopify has released a bunch of inventory management features recently and Jay Gittens has written up a summary. The standard product types and product analytics bars are the most interesting to me, but the inventory controls and committed quantities can help you manage the inventory levels much easier.
Sell globally with Shopify Markets
Shopify has released Shopify Markets for all merchants, with a few specific exceptions based on how your store is configured. This should start to make selling in multiple countries easier, without having to go with Shopify Plus as in the past.
Caution: Be careful with any automatic redirects or showing different content at the same url (e.g. English with USD, French with CAD). Either can get you in trouble with Google or the EU if you don't follow the specific implementation details about hreflang, redirects, and pricing.
Introducing easy theme updates
Shopify is now rolling out the ability to automatically update your theme. It's super-strict (e.g. can't have any custom code) so most merchants won't quality for it yet. That should improve in the long-term as more apps and code transition to Online Store 2.0 compatible setups.
Learn which products build the best customers
Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at the long-term purchasing behavior of your customers.
My articles this week
New customer filters for RFM scores released
A SEO world without keywords
Planning when to use harder sales messages in a campaign
The good iceberg that growing stores forget about