Shopify Dispatch Issue #343 - Upgrading to Online Store 2.0 themes worth it?

Is now a good time to upgrade to a Shopify 2.0 theme?

Ilana Davis covers what's different in Online Store 2.0 themes and if it's worth upgrading yet.

My opinion is that upgrading is worthwhile if you are planning a redesign or if your current theme hasn't been upgraded in the past two years. Better to focus on other areas of your store and wait for more 2.0-only benefits.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

The odds are against you

Using Average Orders per Customer to acquire profitable customers in your Shopify store

The grass of customer acquisition

Using data-driven decision making to reduce risks

Eric Davis

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