Is now a good time to upgrade to a Shopify 2.0 theme?
Ilana Davis covers what’s different in Online Store 2.0 themes and if it’s worth upgrading yet.
My opinion is that upgrading is worthwhile if you are planning a redesign or if your current theme hasn’t been upgraded in the past two years. Better to focus on other areas of your store and wait for more 2.0-only benefits.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
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