Is now a good time to upgrade to a Shopify 2.0 theme?
Ilana Davis covers what's different in Online Store 2.0 themes and if it's worth upgrading yet.
My opinion is that upgrading is worthwhile if you are planning a redesign or if your current theme hasn't been upgraded in the past two years. Better to focus on other areas of your store and wait for more 2.0-only benefits.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
The odds are against you
Using Average Orders per Customer to acquire profitable customers in your Shopify store
The grass of customer acquisition
Using data-driven decision making to reduce risks