Shopify Dispatch Issue #342 – Retail operations

What Are Retail Operations? How to Optimize Your Store’s Retail Operations

Holly Stanley writes about the core business processes needed for a retail store.

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

My articles this week

Retention-first

Behavior changes in the flock

Start improving customer reorder behavior

Pulling out problems before they grow into little shops of horrors

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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