Shopify Dispatch Issue #348 – Customer and Merchandise development, Ecommerce conversion rates

Player Development

Kevin Hillstrom relates pickleball training to customer and merchandise development.

Much of ecommerce is learning how to do things just a little bit better, over and over again. It’s not rocket surgery, but does take lots of effort and time.

Ecommerce Conversion Rate: A Definitive Guide

Shopify’s written a guide to conversion rates which lays out the fundamentals of measuring, benchmarking, and reviewing how your store converts.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

For more repeat customers, focus on getting second orders

Getting Average Order Value completely wrong

Last chance customer service

Monitor your Shopify store’s key metrics to know when to air them out

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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