Kevin Hillstrom relates pickleball training to customer and merchandise development.
Much of ecommerce is learning how to do things just a little bit better, over and over again. It's not rocket surgery, but does take lots of effort and time.
Ecommerce Conversion Rate: A Definitive Guide
Shopify's written a guide to conversion rates which lays out the fundamentals of measuring, benchmarking, and reviewing how your store converts.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
For more repeat customers, focus on getting second orders
Getting Average Order Value completely wrong
Last chance customer service
Monitor your Shopify store's key metrics to know when to air them out