Shopify Dispatch Issue #357 – Shopify layoffs, DTC marketing

Changes to Shopify’s team

The big news from Shopify this week is a 10% layoff across the company.

DTC Marketing: Top Channels, Trends, and Best Practices for 2022

Michael Keenan writes about getting into direct-to-consumer marketing.

Measure your customer loyalty

If you’d like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Focus on what matters with help from Repeat Customer Insights

Digging into customer details to find your best customers

Use replenishment emails to remind customers make a repeat purchase

A simple loyalty lever for product manufacturers

Eric Davis

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Learn how in the Shopify Dispatch.

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