Changes to Shopify's team
The big news from Shopify this week is a 10% layoff across the company.
DTC Marketing: Top Channels, Trends, and Best Practices for 2022
Michael Keenan writes about getting into direct-to-consumer marketing.
Measure your customer loyalty
If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.
My articles this week
Focus on what matters with help from Repeat Customer Insights
Digging into customer details to find your best customers
Use replenishment emails to remind customers make a repeat purchase
A simple loyalty lever for product manufacturers