Shopify Dispatch Issue #358 - Customer file power, Cheapest shipping options

File Power In Practice

Kevin Hillstrom writes about how important File Power is.

File Power is how much value there is in your customer file. In other words, how your customers will come back and buy again and again and ...

Cheapest Way to Ship a Package: Beginner's Guide

If you haven't reviewed your shipping costs recently, Emily Browne outlines examples costs for different shipping carriers based on a few different shipping options (small package, large, 2-3 day, etc).

It might be worth a review soon to see if costs can be cut.

Measure your customer loyalty

If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Getting a look at your loyal customers

A backup for the backups

Deciding when to transition a product out of your Shopify store (and when to keep one)

A barrelful of new articles on repeat customers

Using Cohort details to understand why how a cohort of customers is behaving

Cohort Reports to see which groups of customers are the best customers

Digging into your customer details for better analysis

Customer Grid to visualize how customer segments are behaving

Customer Segmenting to know which customers are the best customers

First Product Analysis uncovers which products and variants create repeat customers

Focus on getting one-time customers to buy a second time

Focus on which customers are loyal

Guidance - common analytical objectives for Shopify stores

Linked Accounts to connect multiple Shopify stores

Monday Morning Metrics: reviewing your last week's customer behavior

Eric Davis

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