Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through.
B2B Sales: How to Identify, Nurture, and Convert B2B Customers Online
Elise Dopson writes about how to handle B2B sales in Shopify.
The new dedicated B2B and business account features look like an improvement over the old way, I'm just not sure if there's an easy middle ground for occasional B2B sales. Like the ease of regular Shopify with a few power features for a handful of larger customers.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Good-enough attribution: know where your customers came from
Build a marketing buffer to give yourself space this season
Predicting customer defections with Average Latency