Shopify Dispatch Issue #374 – Feedless Google Merchant Center, Shipping damages

Show your products on Google’s Shopping tab without a feed

Google’s been providing more options for using Google Shopping without a data feed. Ilana Davis outlined how Search Console can now use your structured data to send data into Merchant Center and Google Shopping.

How to Prevent Shipping Damages (With Tips and Examples)

Ashley R. Cummings writes about dealing with and preventing shipping damages. This is going an ongoing battle every store will have to deal with at some point in time.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Think longer-term when it comes to your customers

Own your own media and marketing

Move beyond date-based promotions and into segmented promotions

Still time to attract customers organically

Eric Davis

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