Introducing Shopify Forms: Grow Your Marketing List, for Free
Shopify's released a new app for creating opt-in forms to collect subscribers and offer discounts.
SEO your Shopify collections with this free guide
Kai Davis (no relation) has published a guide on SEO for Shopify collection pages with tons of advice and tactics.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Dig deeper into your Shopify store's Average Order Value to find customer segments
Make sure to welcome new customers coming on Black Friday
Promote the products that lead to the most profitable customers
Combine your customer analysis for the best results and unique insights