Shopify Dispatch Issue #377 - Sale filter, Merchandise categories

Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues)

Edward Scott at Baymard used their UX research to recommend a sales or deals category for customers to browse. This could be a simple sale tag added to products in Shopify and linking to that from your menu and inside of collection pages.

Might even be simple enough to add now as a last-minute change for the season.

Category Analysis

Kevin Hillstrom writes about how it's important to think of merchandise categories as separate, mini-businesses.

Figure out which sales channels send you the best customers

With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.

My articles this week

'Tis the season of blown fuses

The holiday anniversary campaign to bring back customers

Half-solving problems

Tiny Tip: create three titles for each content

Eric Davis

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