Shopify Dispatch Issue #394 - Better long-term customers, Shopify 2.0 themes

Issue #394 - April 12th, 2023

Investing Marketing Dollars

Kevin Hillstrom shares an example where different product categories create better long-term customers, even though they appeared weaker at acquisition.

That's why you need to go beyond just the basic transaction metrics and look at customer behavior.

Shopify 2.0 themes highly recommended

With all of the new requirements from Shopify, Ilana Davis now recommends that every store migrates to an Online Store 2.0 theme if you haven't already. The sooner the better, especially if you use any Shopify apps.

Learn which products build the best customers

Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.

My articles this week

Pair customer segmentation with advice

Improve your cohort analysis by using percentages

The compounding advantage of Repeat Purchase Rate

Easily find any of my articles on a specific topic

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.