Issue #394 - April 12th, 2023
Investing Marketing Dollars
Kevin Hillstrom shares an example where different product categories create better long-term customers, even though they appeared weaker at acquisition.
That's why you need to go beyond just the basic transaction metrics and look at customer behavior.
Shopify 2.0 themes highly recommended
With all of the new requirements from Shopify, Ilana Davis now recommends that every store migrates to an Online Store 2.0 theme if you haven't already. The sooner the better, especially if you use any Shopify apps.
Learn which products build the best customers
Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.
My articles this week
Pair customer segmentation with advice
Improve your cohort analysis by using percentages
The compounding advantage of Repeat Purchase Rate
Easily find any of my articles on a specific topic