Issue #396 - April 26th, 2023
Introducing Shopify Bill Pay: Pay Any Business, Any Way You Want
Shopify has integrated with Melio to offer the ability to pay bills within Shopify.
While an interesting feature, it feels a bit off-topic for Shopify to build.
The Current State of E-Commerce Product List UX Performance (15 Best Practices)
Edward Scott released a collection of ways to make your product list pages (collections) perform better. There's a lot of details could be a major conversion boost.
When are your best customers defecting?
Are your best customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them and what you can do to win them back.
My articles this week
Selecting the best customer segmenting model for your Shopify store
Describing RFM segmentation with Customer Grids
What is a cohort and how can they help segment your customers?
Three areas to focus on for strong repeat customers