Issue #397 - May 3rd, 2023
Compare Data to Stores Like Yours with Benchmarks
Shopify has released the ability to benchmark some of your metrics against other stores. It's a very limited set of metrics and has a lot of criteria but it's an improvement over their previous store-wide benchmark that no one could explain.
What Is Data Profiling? Types and Why It Matters
Shopify has written an article on getting started with data profiling to measure how your store is performing.
When are your best customers defecting?
Are your best customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them and what you can do to win them back.
My articles this week
Rewrite your customer service auto-reply email
Be careful sending incentives to this customer segment
Use your existing customers to attract new customers
Stop delaying your profitable project ideas